Since SVA had a firm belief that art and design students would still require a printed piece, our mission was to create compelling design objects. For the years 2012-2015, multimedia campaigns emerged where we engaged the audience to go online and get material that enhanced and deepened the entire experience. This proved to do 2 basic things:
1) SVA NYC set new standards in the higher education art/design recruitment industry for print and web materials.
2) SVA NYC continued to increase applications and attendance numbers each consecutive year, setting record highs for attendance from international and domestic prospects.