MICHAEL J WALSH — CREATIVE DIRECTION + DESIGN — a contemporary practice in design: identity, publishing, product, marketing, graphic, web/mobile, merchandise, video, exhibition and exploratory methods
Created brand content strategy and execution of website.
Created an identity for this new initiative sponsored by NYC Mayor deBlasio in 2018, while working at the NYCEDC.
I left NYCEDC to work at Mindstate Lab Project (which was sponsored by Y&R) before the fate of my redesign was decided. It was well received, but I couldn’t stay to see it through.
I mocked up the NYCEDC Identity redesign proposal using all of the areas that it was active in, to make a contemporary push for progress.
A NYC based Music Artist Entertainment Representation Company.
The Ferries individual “names” were chosen by NYC 2nd graders from several different districts. We created a cute animated video to recognize and document the unique integration with the community.
Identity created while working for NYCEDC—2017
Fabric design for uniforms
Banner ad—Identity and campaigns created while working for NYCEDC—2017
Commissioned artwork for brand enhancement resources
Created the app UI design detail and handed off to app developer Hornblower Inc.
Poster and app UI map design detail handed off to app developer Hornblower Inc.
Announcement of NYC Ferry program by Mayor DeBlasio and team
Identity for a firm that engages in: healthcare, sports marketing, marketing analysis and innovation.
A secondary aspect within the Bendigo analytics system business.
6' x 18' banner design for a Healthcare X Sports Nov 2019 marketing conference.
Logo College website startup: PROP GANDA Broadcasting, filmmakers and communication majors will populate this website with reports, commentaries, documentaries, political, cultural and progressive insights.
This is a logo system for a self-defense training company based out of Chicago, Ill. The instructors are former Navy seals and National security advisors. They typically get hired to do workshop training sessions, for professional people who may face confrontations with the public. For example: the staff of nurses at Northwestern Memorial Hospital, Chicago or Minnesota Medical Center.
Urban Survival—Abbreviated social media design.
A softer design variable that can be used for more light-hearted endeavors or pitches… While still recognizing the brand.
“Best practices” posters (1 of 4) that function as a leave-behind for corporate or hospital clients to use in lunchrooms, locker rooms, etc.
I designed this mark for the American Photography, American Illustration International organization.
Sketches for Harry N. Abrams Logo mark circa 2001-02— I like to show my homework sometimes…
The business is promotions and novelty items. So I proposed a "dynamic " Logo where the image can change for different applications. Keeping it fresh and flexible, without losing a keen brand sense.
A local entertainment guide startup company.
For social media, T-shirts, swag, etc.
Social mark
identifying a key part of the business.
To be used for catalog inside covers, event signage, trade show booths, etc.
Designed an identity and subsequent website for a healthcare startup that gains access to legacy drug licenses, that are more cost-effective and as effective, than the latest eye-care drugs on market for several eye disorders.
This is a chart showing variable designs for best readability practices.
Identity created for this incubator based in Brooklyn, while working for NYCEDC.
Identity system for NYC Architecture firm.