Advertising created for School of Visual Arts Subway Car campaigns over several seasons. I wrote and designed each piece.
Many of these ads were repurposed as ad banners on various art/design websites.
I like to show some of the homework and rough ideas when presenting logo design variations and logo marks. Sometimes these ideas can be cultivated to further elaborate and evolve a brand as it takes shape.
Bendigo and Strata, a marketing and research business in Healthcare and Sports industry
Emerging ARtists Gallery Scavenger Hunt— I was asked to come up with a look for this Augmented Reality Art Show in Ridgewood NJ. This event will lead to even more ambitious professional ARt concept interactive exhibitions.
Logo and Identity concepts for Melamed Architecture Firm.
The last five are final designs.
PROP—GANDA, a College Filmmakers and Culture online forum, based in Boston
SVA MFA Curatorial Practice department, commissioned by Steven Henry Madoff to design his department log and book mark for his collection that he donated to SVA.
snac inc, an early app company , that foresaw the app explosion before it happened, it's own way... then along came the iPhone, and the idea was hard to sustain, but some of the UX and UI development was a precursor of what is used today.
Urban Survival, a self protection seminar series, a business run by 2 former Navy Seals and a NSA trainer. Male version and a female version of the design. For males, typically, (maybe this is a little sexist, but true...) it's all about being an avenger and tough, and certainly this is similar in women, but I wanted to show a way to market to women in a way that they might appreciate: RULE #1 is RUN AWAY!
American Photography, logo mark for yearly international photographic competition of the best contemporary photographic imagery selected by industry leading curators.
Van Dien Asset Management, logo concepts and final for a wealth management services company
DNB, large, loud rock band
Abrams publishing logo concepts and identity
Community Pass, an online sign-up service for local events, sports teams and recreational programs
Design concepts for Real Jr app, done in late 2012, REAL Networks: was marketing a concept for tweens as a go-to place on their new iPhones.
Pocket, a logo for an app concept for young people to keep track of money, with budgeting, saving, planning and analysis of expenditures features, as well as "Bonus points" for strong savers. This concept is still in play as a more audience driven user friendly tool.
My depiction of the Art Directors Club cube, if you win a bunch of them, they include your depiction of it in the 90th Anniversary slide show of the club.
Here are several book projects that I either designed or art directed in recent years.
Carried out a transition of School of VISUAL ARTS name change to SVA NYC. Design typography recalls the founding of the college as the Cartoonists and Illustrators School by using a thick marker rendered style.
Created overhaul of brand with recognition of the residual value and continuity of the "flower mark" designed by George Tscherny.
The renaming was extremely successful and the more consistent brand look that holds up in the smallest digital space as well as scaling to the largest projections has bolstered SVA NYC's reputation as well as increased applications and attendance to record levels.
Multiple posters that I either designed or art directed over the last 15 years.
Here are several exhibitions that I was directly involved in. Consulting on the overall exhibition design, designing the exhibition graphics and designing the accompanying catalog and video interviews or motion graphics components.
I led the SVA web team through three major overhauls of the sva.edu website.
Working with stakeholders, our design and development partners at Funny Garbage, we went through a strategic discovery stage, we reorganized and redesigned the site adding several features and increased functionality. We started this process in 2011 and launched in 2012.
We undertook another redesign and simplification of the site to make it responsive. This process started in 2013 and launched in 2014, again with our design and development partners at Funny Garbage.
Additional strategy of adding a more editorial feel to the "quilt" topics was added in 2015 and 2016.
Rebranded and redesigned Melamed Architect firm's website.
I collaborated on the design and implementation of several websites with my web lead Eric Corriel, who took on finalization of development responsibilities.
GDAD (replaced with: http://sva.design/)
MFA Curatorial Practice: http://www.macp.sva.edu/
MFA Fine Art: http://mfafinearts.sva.edu/
I commissioned Hillman Curtis to create compelling aspirational commercials about several graduates of SVA. The series went on to win several awards and started our original content development with video and motion graphics.
Various projects that I designed or art directed.
Dusty film festival promotion
I commissioned extraordinary photographer Bobby Doherty to create stop motion portraits of School of Visual Arts students for a video recruitment piece. Excellent editing and post production by Eric Corriel.
I commissioned the photographer and videographer Michelle Andonian to create mini-docs of these selected students.
A video series about the School of Visual Arts in NYC, featuring
interpretations of various topics related to the college. All videos are created by either alumni, students or faculty of School of Visual Arts.
Since trying to describe SVA is a bit like describing Hieronymus Bosch’s Garden Of Earthly Delights or maybe even Dante Alighieri’s Inferno, it simplifies matters immensely to NOT require any one piece to attempt the task.
SVA is... In Motion!—Our inaugural video explores the authentic artistic process—ideation, interpretation, execution and exhibition. This video shows collaborators from different disciplines at the College working on location in SVA’s labs and studios, showcasing SVA’s vast resources. The video ends, cleverly, revealing the project all the students were working on was the QR poster that initiated the video.
SVA is... Show Business!— Show filmmaking and the process of piecing together creative productions.
SVA is... Telling Stories- Something we are pretty good at...
SVA is... Uh, what is it?- In discussions with Gail Anderson to create an alliterative animation with dozens of combinations of initialized variations of what the letters: S, V, A might stand for, e.g.:
SVA=Several Volunteer Acrobats;
Sketching Vixens Alfresco;
Smoldering Viking Athletes;
Soulless Vampire Astronauts;
Symbolic Vermin Assimilation;
Several Vacant Apartments;
School of the Violently Awkward;
Snazzy Violet Accessories;
Something Visibly Amiss;
Sudden Voluntary Acceleration;
Shocking Voodoo Amulets;
Soliciting Violinists’ Assistance;
Soporific Visiting Aviators;
So Vacate Already;
Stop Voguing Aimlessly;
Suspiciously Vague Actions;
Sumptuous Venison Aspic;
Smelly Vinegar Artichokes;
Simple Vector Angles;
Saboteurs Visiting Alcatraz,
Siding of Vinyl or Aluminum;
Singing Ventriloquist Aardvarks;
Summer Vacation Antidote;
Such Vacant Angst;
Symbiotic Voluptuous Apples;
Stupefying Victorian Apoplexy;
SVA is... About Ideas—What are yours?
Since SVA had a firm belief that art and design students would still require a printed piece, our mission was to create compelling design objects. For the years 2012-2015, multimedia campaigns emerged where we engaged the audience to go online and get material that enhanced and deepened the entire experience. This proved to do 2 basic things:
1) SVA NYC set new standards in the higher education art/design recruitment industry for print and web materials.
2) SVA NYC continued to increase applications and attendance numbers each consecutive year, setting record highs for attendance from international and domestic prospects.
We were asked to come up with a couple of quick Interstitials that would run between films at the Tribeca film festival in 2011.
I commissioned Keith Godard to create workable QR codes that depicted each of the disciplines of study at SVA for use on a poster and a recruitment book. When scanned it led to more information on the specific web page of that discipline. Yes, we caught the QR fever, but we were determined to make them increasingly more "interesting."
This video reveals a visual history of SVA in less than 2 minutes.
Creating digital tools for better internal analysis, external portfolios, digital asset management systems, communication, job requests, logo downloads, ordering stationery, training videos & more...
Here are a few projects that we conceived and accomplished with the expertise of Eric Corriel (as well as Carey Estes and Declan Van Welie).
1). Student, Alumni and Faculty Portfolio website—In 2011, SVA became the first college to partner with Behance to create a custom online platform for student, alumni and faculty work. Since then, dozens of other colleges have followed suit.
2). Advertising and Graphic Design Portfolio app- We developed an app so that hiring companies could explore the portfolios of the graduating class of the School of Visual Arts Advertising and Design departments. This has become the "go-to" place to find the most talented young designers for your company, start-up or project.
3). Executive Dashboard—A custom designed and developed portal that gives executives the comparatives from Google Analytics that they want to see quickly. Saves time scouring GA pages and basically eliminated a meeting every two weeks where our team had to walk leadership through each number set.
4). SVA TODAY—A custom designed daily email report. The goal of this tool was to eliminate the excessive nature of multiple emails form the communications department. This solution is sent once daily and has been immensely succesfull and popular. People actually look forward to something that is repackaged and edited in a significantly improved package.
5). User-friendly website for the needs for our clients.
Request a job—Print, eblast, a new website, exhibition graphics, any type of communication or marketing need is ordered and organized here within our Podio system.
Custom made CMS training video—to aid new users in the complexities and topics associated with a new Content Management System.
DEAR DAVE magazine was started in 2007 by Stephen Frailey, Chair of BFA Photography and co-Chair of MPS Fashion Photography departments. I originated and designed the first 20 editions. DD has gathered numerous awards and established a significant audience of Fine Art and Fashion photography followers.