MICHAEL J WALSH — CREATIVE DIRECTION + DESIGN — a contemporary practice in design: identity, publishing, product, marketing, graphic, web/mobile, merchandise, video, exhibition and exploratory methods
Award-winning photographer Michelle Andonian’s website. Organized, designed, rebranded and developed.
Dear Dave is a 2020, Best Art Website & People’s Choice Award nominee From The Webby Awards and the IADAS.
Dear Dave is a 2020, Best Art Website & People’s Choice Award nominee From The Webby Awards and the IADAS.
Expand on a successful brand with enhancements that are catchy. Reinforce a superior sports media product with visual content that surprises and delights its fans, not as secondary or tertiary value-added content, but as a primary part of the brand experience. Make strategic moves that are immediately evident to the user, and that other sports media, likely won’t do during this down time in sports coverage. Establish an assortment of visual content groups, present them in a more compact, mobile-friendly way. Invent a quick and easy way to scan through many images, podcasts or videos, making THE ATHLETIC an even more terrific sports news experience.
THE ATHLETIC branded visual product strategy—PIC STACK display
THE ATHLETIC branded visual product strategy—PIC STACK display mobile
THE ATHLETIC branded visual product strategy—VID STACK display
THE ATHLETIC branded visual product strategy—POD STACK display
Potential content descriptions for PIC, VID & POD STACKS
Designed and developed a Squarespace website for a healthcare eye-care drug business. They license cost effective eye treatments for several eye maladies that are not the latest, but still extremely useful drugs.
Created the School of Visual Arts Interior Design department Identity and designed these web design models, which are still in use today.
Trunk Archive is a full service licensing agency representing the most engaging and sought after image makers. Providing a unique, intelligent and forward-thinking alternative to the traditional resources for existing imagery, the agency also serves as a creative partner by offering complimentary image research and visual strategy consultation.
My goals were to create a digital concept with the intention of meeting the following goals:
> Create social media awareness for Trunk Archive
> Show the depth of the collection of Trunk Archive
> Tap into the unique content opportunities of Trunk Archive
Appearance of the t.a.g. concept as a suggested post on Facebook
Appearance of the t.a.g. concept as a suggested post on Facebook
Appearance of the t.a.g. concept—mobile view, with suggested selections of “topical” magazines.
Appearance of the t.a.g. concept—mobile view, with the selected word “scoundrel” displaying the groups of tagged images.
Appearance of the t.a.g. concept—mobile view, with one of the “scoundrels” displayed with descriptions & other relevant information.
Desktop views of a visual collection that a user can package and send to someone as an e-greeting, as a gift, or to send an elaborately illustrated, nicely packaged, message.
Created the Design Pavillion Identity and designed these web design models.
While working at NYCEDC— I designed the futureworks identity, created mock-ups and worked with a Wordpress developer to build upon my supplied design specifications, features and functionality.
Designed mock ups and hired a Wordpress developer to carry out design plan specifications, features and functionality.
I worked on an Initiative to integrate a central content space for all of the diverse communications stories and tagged information for the main sva.edu website as an internal blog, rather than many separate websites as they had existed over the years. The goals being to enhance SVA NYC's presence with a tag system and boost natural search results for the College with links to cultural and artistic communities. The connectivity and reach of SVA NYC would be multiplied dramatically.
Click on the Quilt of images on the homepage and get a full story
Another nice feature was a bigger and better visual storytelling gallery viewer.
A custom designed and built video gallery working with developers Eric Corriel and Carey Estes. This solution consolidated and organized video content on sva.edu that Vimeo and YoutTube handled more randomly than we had hoped.