mjwalsh cd+d
MICHAEL J WALSH — CREATIVE DIRECTION + DESIGN — a contemporary practice in design, identity, publishing, marketing, graphic, web/mobile, merchandise, video, exhibition and exploratory methods
Viewbook 2015

SVA Recruitment Viewbooks

Since SVA had a firm belief that art and design students would still require a printed piece, our mission was to create compelling design objects. For the years 2012-2015, multimedia campaigns emerged where we engaged the audience to go online and get material that enhanced and deepened the entire experience. This proved to do 2 basic things: 

1) SVA NYC set new standards in the higher education art/design recruitment industry for print and web materials.

2) SVA NYC continued to increase applications and attendance numbers each consecutive year, setting record highs for attendance from international and domestic prospects.

Viewbook 2015

Viewbook 2015

Interior pages utilizing Bobby Doherty portraits. Design Brian Smith

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On Any Given Day

On Any Given Day

Graduate Programs Book 2011-12

I led the creative, editorial and design of this extremely successful piece. Admissions increased 33% in the year following this effort. We created a visual presentation by hiring photographer Harry Zernike to follow the many Faculty members, Students and Alumni to tell stories about the varied offerings, perspectives and world-class talent in the Graduate programs at School of Visual Arts.

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Viewbook 2015
Screen Shot 2015-10-28 at 2.32.07 PM.png
Screen Shot 2015-10-28 at 2.32.53 PM.png
On Any Given Day
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Screen Shot 2016-05-19 at 11.40.30 AM.png
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