mjwalsh cd+d
MJWalsh CD+D
bsmith_ipad_portfolio2.jpg

SVA NYC Brand reposition

Carried out a transition of School of VISUAL ARTS name change to SVA NYC. Design typography recalls the founding of the college as the Cartoonists and Illustrators School by using a thick marker rendered style.
Created overhaul of brand with recognition of the residual value and continuity of the "flower mark" designed by George Tscherny.  
 

The renaming was extremely successful and the more consistent brand look that holds up in the smallest digital space as well as scaling to the largest projections has bolstered SVA NYC's reputation as well as increased applications and attendance to record levels.